South LA Cafe (SLAC) partnered with Trojan Marketing Group in order to build on its pillars of Coffee, Community, and Connection – asking TMG to raise awareness for the cafe’s presence in South LA and its support of the surrounding community.
TMG found that the older Gen-Z and Millenial customers South LA Cafe should be targeting aren’t just coffee drinkers. Instead, they are communaholic, unconditional advocates: people willing to go the extra mile to support something bigger than themselves, bringing activism and community into every part of their life.
Our goal was to make South LA Cafe the home base for these advocates, offering them the chance to grow roots and connect.
THE CAMPAIGN - Signed, South LA
The Signed, South LA campaign created that home base through a brand video, a series of question & collectible cards to be given out with orders, and an interactive Instagram face filter.
