Saysh is a purpose driven footwear brand made for women and founded by Allyson Felix, the most decorated track and field athlete in history. They came to Trojan Marketing Group to develop new evergreen marketing strategies to help the brand reach everyday champions.
In building our campaign to reach young, dynamic, and social athletes who are high performers in all areas of their life, TMG found that these consumers prioritize both physical and social support, tapping other local champions and embracing a shared style.
Our core insight: for these dynamic athletes, their power runs on support.
Through Run As One, TMG sought to help Saysh convey their brand story across the many different types of runs, athletic or otherwise, that make consumers move every day, showcasing how power and performance unite us.
