USC Triathlon

Meet your new family...

The challenge

Triathlon is an intimidating sport that is mostly associated with elite athletes. This discourages several people to join the team.

The strategy

Rebrand the club as a safe-haven for anyone who desires to express themselves and work out. We wanted to welcome USC students into a new family within their Trojan Family

The Execution

A Facebook-lead social media campaign that exposed the diverse characters in the team and welcomed viewers into the Tri Family.