Los Angeles Police Department
LAPD: It Ends Here
Sexual assault is an ongoing issue on college campuses around the country. Many organizations sought to combat this problem, but did not have a plan to do so.
Create a campaign accepted by all of the USC community that does not victimize or blame one specific entity on campus; recognize that it is the entire student body's responsibility to look out for each other and identify the existence of this issue.
ADOPTED BY ALL 7 PAC12 UNIVERSITIES
'It ends here' Run
More than 100 people participated in the run that featured a speech about the issue from LAPD officers, a photobooth for people to share why they run, and a booth to take the pledge.
It Ends Here is now the adopted brand that unified all of the organizations fighting for sexual assault on our campus, allowing them to assemble their collective efforts towards a common goal. The campaign will be taken on by USG and adopted in future years to continue the spread of awareness.